var D=null,PATH=null,QS=[],QI=-1,ANS={}; var TIER_STRIP='

'+ '

Essential

$49/mo

'+ '

Pro

$99/mo

'+ '

Max

$199/mo

'+ '

'; function init(){ D=JSON.parse(document.getElementById('qdata').textContent); document.getElementById('start-btn').onclick=function(){showRouter();}; try{var _sv=JSON.parse(sessionStorage.getItem('fpl_audit_progress')||'null');if(_sv&&_sv.ANS&&_sv.PATH&&D.paths[_sv.PATH]){ANS=_sv.ANS;PATH=_sv.PATH;QS=D.paths[PATH];QI=(typeof _sv.QI==='number'?_sv.QI:0);hide('intro');show('q-screen');if(QI>=QS.length){showResults();}else{renderQuestion();}}}catch(e){} if(window.__TS_SITEKEY__){var _sb=document.getElementById('start-btn');if(_sb){var _c=document.createElement('div');_c.id='ts-start';_c.style.cssText='margin:16px 0 0';_sb.parentNode.insertBefore(_c,_sb);_sb.disabled=true;tsWhenReady(function(){if(!tsRender('ts-start',function(t){tsStartToken=t;_sb.disabled=!t;}))_sb.disabled=false;});setTimeout(function(){if(_sb.disabled&&!tsStartToken)_sb.disabled=false;},7000);}} } function showRouter(){ show('q-screen'); hide('intro'); QI=-1;PATH=null;QS=[];ANS={}; renderRouter(); updateProgress(); } function renderRouter(){ var q=D.router; var html='

'+q.cat+'

'+ '

'+q.text+'

'+ '

'+q.ctx+'

'+ '

'; q.opts.forEach(function(o){ html+='

'+ '

'+o.t+'

'; }); html+='

'; document.getElementById('q-content').innerHTML=html; document.getElementById('back-btn').style.display='none'; setNextEnabled(false); document.getElementById('next-btn').onclick=function(){ if(!ANS[q.key])return; PATH=ANS[q.key]; QS=D.paths[PATH]; QI=0; renderQuestion(); }; } function renderQuestion(){ if(QI>=QS.length){showResults();return;} saveProgress();auditActive=true; var q=QS[QI]; var isMulti=q.type==='multiselect'; var html='

'+q.cat+'

'+ '

'+q.text+'

'+ '

'+q.ctx+'

'; if(isMulti)html+='

Select all that apply.

'; html+='

'; q.opts.forEach(function(o){ var sel=isSelected(q.key,o.v)?'selected':''; var fn=isMulti?'toggleMulti(this,\''+q.key+'\')':'selectSingle(this,\''+q.key+'\')'; html+='

'+ '

'+o.t+'

'; }); if(q.other){ var otherSel=hasOtherSelected(q.key)?'selected':''; var fn2=isMulti?'toggleMulti(this,\''+q.key+'\')':'selectSingle(this,\''+q.key+'\')'; html+='

'+ '

Something else

'+ '

'+ ''+ '

'; } html+='

'; document.getElementById('q-content').innerHTML=html; document.getElementById('back-btn').style.display=''; document.getElementById('back-btn').onclick=function(){ if(QI===0){renderRouter();updateProgress();} else{QI--;renderQuestion();} updateProgress(); }; document.getElementById('next-btn').onclick=function(){ captureOther(q.key); var valid=isMulti?(Array.isArray(ANS[q.key])&&ANS[q.key].length>0):(!!ANS[q.key]); if(!valid){alert('Please select at least one answer.');return;} QI++; renderQuestion(); updateProgress(); }; var valid=isMulti?(Array.isArray(ANS[q.key])&&ANS[q.key].length>0):(!!ANS[q.key]); setNextEnabled(valid); updateProgress(); } function selectSingle(el,key){ document.querySelectorAll('#opts-'+key+' .opt').forEach(function(o){o.classList.remove('selected');}); el.classList.add('selected'); ANS[key]=el.dataset.v;saveProgress(); var wrap=document.getElementById('other-wrap-'+key); if(wrap)wrap.style.display=el.dataset.v==='other'?'block':'none'; setNextEnabled(true); } function toggleMulti(el,key){ el.classList.toggle('selected'); var vals=[]; document.querySelectorAll('#opts-'+key+' .opt.selected').forEach(function(o){vals.push(o.dataset.v);}); ANS[key]=vals;saveProgress(); var wrap=document.getElementById('other-wrap-'+key); if(wrap)wrap.style.display=vals.indexOf('other')>=0?'block':'none'; setNextEnabled(vals.length>0); } function captureOther(key){ var inp=document.getElementById('other-'+key); if(!inp||inp.style.display==='none'&&!inp.value)return; var val=inp.value.trim(); if(!val)return; if(Array.isArray(ANS[key])){ ANS[key]=ANS[key].filter(function(v){return v!=='other';}); if(val)ANS[key].push('other:'+val); } else if(ANS[key]==='other'){ ANS[key]='other:'+val; } } function isSelected(key,v){ if(Array.isArray(ANS[key]))return ANS[key].indexOf(v)>=0; return ANS[key]===v; } function hasOtherSelected(key){ if(Array.isArray(ANS[key]))return ANS[key].some(function(v){return v==='other'||v.startsWith('other:');}); return ANS[key]==='other'||String(ANS[key]||'').startsWith('other:'); } function getOtherValue(key){ if(Array.isArray(ANS[key])){var o=ANS[key].find(function(v){return v.startsWith('other:');});return o?o.slice(6):'';} return String(ANS[key]||'').startsWith('other:')?String(ANS[key]).slice(6):''; } function setNextEnabled(v){ var btn=document.getElementById('next-btn'); btn.disabled=!v; } function updateProgress(){ var total=20,current=QI<0?0:QI+1; var pct=Math.round((current/total)*100); document.getElementById('progress-fill').style.width=pct+'%'; document.getElementById('progress-count').textContent='Question '+(QI<0?1:QI+2)+' of '+total; } function show(id){document.getElementById(id).style.display='';} function hide(id){document.getElementById(id).style.display='none';} function arr(key){var v=ANS[key];return Array.isArray(v)?v:(v?[v]:[]);} function has(key,v){return arr(key).indexOf(v)>=0||arr(key).some(function(x){return x===v||x.startsWith('other:');});} /* ── SCORING ── */ function showResults(){hide('q-screen');showActualResults();lockResults();} var AUDIT_KEY='fpl_audit_progress',teaserActive=false,auditActive=false,auditStylesDone=false; var auditDeferredPrompt=null,resultsUnlocked=false; window.addEventListener('beforeinstallprompt',function(e){e.preventDefault();auditDeferredPrompt=e;if(resultsUnlocked)showInstallBanner();}); window.addEventListener('beforeunload',function(e){if(auditActive){e.preventDefault();e.returnValue='';}}); function saveProgress(){try{sessionStorage.setItem(AUDIT_KEY,JSON.stringify({PATH:PATH,QI:QI,ANS:ANS}));}catch(e){}} function clearProgress(){try{sessionStorage.removeItem(AUDIT_KEY);}catch(e){}} function validEmail(x){return /^[^\s@]+@[^\s@]+\.[^\s@]+$/.test(x);} function injectAuditStyles(){ if(auditStylesDone)return;auditStylesDone=true; var s=document.createElement('style'); s.textContent=".audit-locked{filter:blur(8px);pointer-events:none;user-select:none}.audit-gate-overlay{position:absolute;inset:0;display:flex;align-items:flex-start;justify-content:center;padding:40px 16px;background:linear-gradient(180deg,rgba(245,247,245,0.35),rgba(245,247,245,0.94));z-index:20}.audit-gate-card{background:#fff;border:1px solid #DDE3DD;border-top:3px solid #1F5641;max-width:430px;width:100%;padding:28px 26px;text-align:center;box-shadow:0 20px 60px rgba(0,0,0,0.13)}.audit-gate-eye{font-size:9px;letter-spacing:0.3em;text-transform:uppercase;font-weight:700;color:#1F5641;margin-bottom:14px}.audit-gate-label{font-size:9px;letter-spacing:0.24em;text-transform:uppercase;font-weight:700;color:#788478;margin-bottom:6px}.audit-gate-match{font-family:Georgia,serif;font-size:26px;color:#0E0C08;line-height:1.15;margin-bottom:10px}.audit-gate-sub{font-size:13px;color:#788478;line-height:1.7;margin-bottom:18px}.audit-gate-lead{font-size:14px;color:#0E0C08;line-height:1.75;margin-bottom:18px}.audit-gate-lead strong{font-family:Georgia,serif;font-style:italic;font-weight:600;color:#1F5641;font-size:17px}.audit-gate-form{display:flex;gap:8px;margin-bottom:8px}.audit-gate-form input{flex:1;min-width:0;padding:12px 14px;border:1.5px solid #DDE3DD;font-size:14px;font-family:inherit}.audit-gate-form button{padding:12px 18px;background:#1F5641;color:#fff;border:none;font-size:11px;letter-spacing:0.12em;text-transform:uppercase;font-weight:700;cursor:pointer;white-space:nowrap}@media(max-width:500px){.audit-gate-form{flex-direction:column}.audit-gate-form button{width:100%}}.audit-gate-err{color:#C0392B;font-size:12px;min-height:16px;margin-bottom:4px}.audit-gate-fine{font-size:11px;color:#A0A8A0;line-height:1.6}.iv-cat-label{font-size:9px;letter-spacing:0.2em;text-transform:uppercase;font-weight:700;color:#1F5641;margin:14px 0 6px}.iv-cat-label:first-child{margin-top:0}.iv-grid{display:flex;flex-direction:column;gap:6px}.iv-item{display:flex;align-items:flex-start;gap:8px;padding:8px 10px;border:1px solid #DDE3DD;cursor:pointer;font-size:13px;color:#0E0C08;line-height:1.5}.iv-item.iv-checked{border-color:#1F5641;background:rgba(31,86,65,0.05)}.iv-box{width:15px;height:15px;border:1.5px solid #DDE3DD;flex-shrink:0;margin-top:1px}.iv-item.iv-checked .iv-box{background:#1F5641;border-color:#1F5641}.iv-intro{font-size:13px;color:#788478;line-height:1.7;margin-bottom:14px}.iv-idea-label{font-size:11px;font-weight:700;color:#0E0C08;margin-bottom:6px}.iv-idea-textarea{width:100%;min-height:64px;padding:10px 12px;font-family:inherit;font-size:13px;color:#0E0C08;border:1px solid #DDE3DD;background:#fff;resize:vertical;margin-bottom:14px}.iv-score-num{font-family:Georgia,serif;font-size:36px;color:#0E0C08;line-height:1}.iv-gaps-label{font-size:11px;letter-spacing:0.1em;text-transform:uppercase;font-weight:700;color:#788478;margin:12px 0 8px}.iv-gap-item{font-size:13px;color:#0E0C08;line-height:1.7;margin-bottom:8px}.audit-install-banner{display:flex;align-items:center;gap:12px;background:#1F5641;color:#fff;padding:10px 16px;font-size:12px;line-height:1.5}.audit-install-msg{flex:1;min-width:0}.audit-install-btn{background:#fff;color:#1F5641;border:none;padding:7px 14px;font-size:11px;font-weight:700;letter-spacing:0.06em;text-transform:uppercase;cursor:pointer;white-space:nowrap}.audit-install-close{background:none;border:none;color:#fff;font-size:18px;line-height:1;cursor:pointer;padding:0 2px;opacity:0.8}@media(max-width:480px){.audit-install-banner{flex-wrap:wrap}.audit-install-msg{flex:1 1 100%}}"; document.head.appendChild(s); } function showInstallBanner(){ if(sessionStorage.getItem('fpl_audit_install_dismissed'))return; if(window.matchMedia('(display-mode: standalone)').matches||navigator.standalone===true)return; var ua=navigator.userAgent; var isIOS=/iPad|iPhone|iPod/.test(ua)&&!('MSStream' in window); if(!isIOS&&!auditDeferredPrompt)return; var results=document.getElementById('results'); if(!results||document.getElementById('audit-install-banner'))return; var b=document.createElement('div');b.id='audit-install-banner';b.className='audit-install-banner'; var msg=isIOS?"Add First Principled to your home screen: tap the Share icon, then "Add to Home Screen."":"Add First Principled to your home screen for one-tap access."; b.innerHTML=""+msg+""+(isIOS?"":"")+""; results.insertBefore(b,results.firstChild); var nav=document.querySelector('.nav'); if(nav){b.style.position='sticky';b.style.top=nav.offsetHeight+'px';b.style.zIndex='90';} } function installAudit(){ if(!auditDeferredPrompt)return; auditDeferredPrompt.prompt(); auditDeferredPrompt.userChoice.then(function(){auditDeferredPrompt=null;dismissAuditInstall();}); } function dismissAuditInstall(){ try{sessionStorage.setItem('fpl_audit_install_dismissed','1');}catch(e){} var b=document.getElementById('audit-install-banner');if(b&&b.parentNode)b.parentNode.removeChild(b); } function lockResults(){ // clearProgress() USED TO BE THE FIRST THING HERE, and it erased the router // answer plus up to nineteen path answers at the exact moment this function // asks for an email. 69 of 90 finishers reached this gate and left; every one // of them was one reload, one back navigation or one restored tab away from // starting again at question one. It now runs in unlockResults(), once the // results are actually theirs. See known issue #74 -- the move needed two // companion changes and is not a one-line fix. injectAuditStyles(); var rc=document.getElementById('results-content');if(!rc)return; rc.classList.add('audit-locked'); var ar=window.__auditResult||{}; var match=ar.model||ar.pattern||'Your business match'; var matchLead; if(PATH==='has_idea'){ matchLead="Your idea's readiness: "+match+"."; }else if(PATH==='has_business'){ matchLead="Your business pattern: "+match+"."; }else{ matchLead="You've matched with multiple business models. Here's your top match: "+match+"."; } var container=document.getElementById('results');container.style.position='relative'; var ov=document.createElement('div');ov.id='audit-gate-overlay';ov.className='audit-gate-overlay'; ov.innerHTML="

Your Results Are Ready

"+matchLead+" Your Independence Score and full breakdown are ready. Enter your email to unlock them, and we'll send a copy to your inbox too.

We'll only use your email to send your results and occasional updates. No spam, ever.

"; container.appendChild(ov); teaserActive=true; } function showEmailCopyError(){ var rc=document.getElementById('results-content'); if(!rc||document.getElementById('audit-email-error'))return; var d=document.createElement('div'); d.id='audit-email-error'; d.style.cssText='background:#FDECEA;border:1px solid #C0392B;color:#C0392B;font-size:13px;padding:12px 16px;margin-bottom:16px;'; d.textContent="We couldn’t email you a copy of your results. Your results are still saved below, if you’d like a copy sent, email support@firstprincipledlife.com."; rc.insertBefore(d,rc.firstChild); } function sendResultsEmail(email,ar){ // The Unlock button is deliberately never disabled: seeing your own results // must not wait on a CAPTCHA. But Turnstile renders asynchronously, so // anyone who unlocks within a second or two of the results appearing had no // token yet, and the send went out with token undefined and 403'd. Real // production failure, 2026-09-01 19:55:11: "verifyTurnstile: no token // provided by client", visible to the visitor as "We couldn't email you a // copy of your results." The same endpoint returned 200 seven minutes later // on an identical build, which is what identified it as a race. // Unlock stays instant. Only the SEND waits, and only until a token exists. fetch('/api/audit/email',{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify({email:email,path:PATH,score:ar.score,pattern:ar.pattern,model:ar.model,bottleneck:ar.bottleneck})}).then(function(r){if(!r.ok)showEmailCopyError();}).catch(function(){showEmailCopyError();}); } function unlockResults(){ var inp=document.getElementById('audit-gate-email');var email=inp?inp.value.trim():''; var err=document.getElementById('gate-err'); if(!validEmail(email)){if(err)err.textContent='Please enter a valid email address.';return;} // CAPTCHA gates the email-send action only (server-side, verifyTurnstile in // /api/audit/email), never the unlock itself -- there's no abuse risk in // showing someone the results they just generated by completing the audit. // A missing/invalid token still means the email doesn't go out (the server // rejects it, and the fetch below's existing r.ok check surfaces that via // showEmailCopyError()), but it no longer blocks the visitor from seeing // their own results. var ar=window.__auditResult||{}; fetch('/api/subscribe',{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify({email:email,source:'audit'})}).catch(function(){}); sendResultsEmail(email,ar); // Attaches the real email to the audit_results row /api/audit/save already // created (blank email, since that save fires before this input exists) -- // this is what makes account-linking + Radix's/the dashboard's own // pattern lookup actually work after signup (see route's own comment). var aid=window.__auditResultId;if(!aid){try{aid=sessionStorage.getItem('fpl_audit_result_id')||'';}catch(e){}} if(aid){fetch('/api/audit/attach-email',{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify({id:aid,email:email})}).then(function(r){if(!r.ok)console.error('audit attach-email failed: HTTP '+r.status);}).catch(function(err){console.error('audit attach-email request failed',err);});} else{console.error('audit attach-email skipped: no audit result id (save never returned, or storage unavailable)');} teaserActive=false;auditActive=false; var ov=document.getElementById('audit-gate-overlay');if(ov)ov.parentNode.removeChild(ov); var rc=document.getElementById('results-content');if(rc)rc.classList.remove('audit-locked'); resultsUnlocked=true;showInstallBanner(); // Safe to drop the saved answers only now: the visitor has their results and // has nothing left to recover. Moved here from lockResults() (#74). clearProgress(); } // EXIT-INTENT MODAL REMOVED 2026-09-09, not restyled. /about promises no // pressure tactics and no countdown timers, and this modal said there was no // way to get your results back, which is the thing that promise rules out. // exitIntent, showExitModal, dismissExitModal and leaveExit are gone with it, // along with the mouseout listener that armed it. Do not re-add it. // Facts sheet, PR C. // Cloudflare Turnstile (fail-open: a missing key or blocked script never traps the user). var tsStartToken=null; function tsWhenReady(fn){var n=0;(function p(){if(window.__TS_SITEKEY__&&window.turnstile){fn();return;}if(n++>60)return;setTimeout(p,100);})();} function tsRender(id,onToken){if(!window.__TS_SITEKEY__||!window.turnstile)return false;var el=document.getElementById(id);if(!el||el.dataset.tsDone)return false;el.dataset.tsDone='1';try{var _w=window.turnstile.render('#'+id,{sitekey:window.__TS_SITEKEY__,callback:onToken,'error-callback':function(){onToken('');},'expired-callback':function(){onToken('');try{window.turnstile.reset(_w);}catch(e){}}});return true;}catch(e){return false;}} function showActualResults(){ hide('email-screen'); show('results'); document.getElementById('nav-label').textContent='Your Results'; if(PATH==='no_idea')buildResultNoIdea(); else if(PATH==='has_idea')buildResultHasIdea(); else buildResultHasBusiness(); // COMPANION TO #74's MOVE, not an optimisation. With the answers surviving the // gate, a reload restores and one Next click re-enters this function -- // and /api/audit/save is a plain insert with no dedupe, so it would create a // SECOND row for the same audit. Production has zero near-duplicate rows // across 90 today only because the old clear made re-entry impossible. // window.__auditResultId would move to the newer row and attach-email would // target it, so the first row would keep the answers and lose the email. // // A stored id means this exact audit is already saved: adopt it and skip the // insert. retakeAudit() clears the key, so a genuine retake still gets its own // row -- that pairing is load-bearing in both directions. var _existing='';try{_existing=sessionStorage.getItem('fpl_audit_result_id')||'';}catch(e){} if(_existing){window.__auditResultId=_existing;document.dispatchEvent(new CustomEvent('fp-audit-saved',{detail:{id:_existing}}));return;} try{var _ar=window.__auditResult||{};var _utm={};try{_utm=JSON.parse(sessionStorage.getItem('fpl_audit_utm')||'{}')||{};}catch(e){}fetch('/api/audit/save',{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify({path:PATH,answers:ANS,email:'',score:_ar.score,pattern:_ar.pattern,bottleneck:_ar.bottleneck,subscores:_ar.subscores,utm_source:_utm.utm_source||null,utm_medium:_utm.utm_medium||null,utm_campaign:_utm.utm_campaign||null,utm_content:_utm.utm_content||null})}).then(function(r){return r.json();}).then(function(j){if(j&&j.id){window.__auditResultId=j.id;try{sessionStorage.setItem('fpl_audit_result_id',j.id);}catch(e){}document.dispatchEvent(new CustomEvent('fp-audit-saved',{detail:{id:j.id}}));}}).catch(function(err){console.error('audit save failed',err);});}catch(e){} } /* PATH A */ function buildResultNoIdea(){ var skill=arr('specific_skill');var exp=ANS.work_experience||'varied'; var svp=ANS.service_vs_product||'unsure';var ct=ANS.client_type||'unsure'; var urg=ANS.urgency||'medium';var ig=ANS.income_goal||'side'; var sp=ANS.social_presence||'none';var cc=ANS.content_comfort||'somewhat'; var ns=ANS.network_strength||'some';var se=ANS.sales_experience||'never'; var fear=arr('biggest_fear');var mot=arr('motivation'); // Direction: real clarity signal from whether they've settled service-vs-product // and who they'd sell to (both questions offer an explicit "not sure yet"). var dScore=Math.round((({'unsure':0,'both':60,'service':100,'product':100}[ANS.service_vs_product]||0)+ ({'unsure':0,'both':60,'b2b':100,'b2c':100}[ANS.client_type]||0))/2); // Momentum: the same two fields getPatternA() below already uses to name the // behavioral pattern -- real, already-collected signal, not invented for this. var mScore=Math.round((({'exploring':0,'considering':35,'ready':70,'committed':100}[ANS.commitment]||0)+ ({'never':25,'stopped':35,'tried':55,'some_success':100}[ANS.past_attempts]||25))/2); // Capital and Time: same source values as before, linearly rescaled to 0-100 // (they used to top out in the teens/thirties, which is why the old total was // stuck in a 10-21 band regardless of what anyone answered). var cScore=Math.round((({'zero':15,'under100':20,'100to500':30,'500plus':40}[ANS.capital_available]||15)-15)/25*100); var tiScore=Math.round((({'under5':10,'5to10':18,'10to20':28,'20plus':38}[ANS.time_hours]||18)-10)/28*100); // Systems dropped entirely (was a hardcoded 0): nothing collected in this path // measures it honestly -- there's no business yet to have systems for. Straight // 4-way average now instead of averaging in a constant. var total=Math.round((dScore+mScore+cScore+tiScore)/4); var recs=getModelsA_scored(ANS); var tags=buildTagsA(exp,skill,urg,ig,sp); var html=TIER_STRIP+'

'+ '

Your Independence Score

'+ '

'+total+'

'+ '

Your starting point

'+ '

The structure starts here.

'+ '

This is where you\'re starting. Every arc moves it up. What it measures: how close your foundation is to producing income that doesn\'t depend on trading hours for dollars.

'+ '

'; html+='

See how First Principled can help you start →

'; html+='

'+tags.map(function(t){return ''+t+'';}).join('')+'

'; if(fear.length){ html+='

'+getFearResponse(fear[0])+'

'; } var patA=getPatternA(ANS); html+='

Your Pattern

'+ '

'+patA.name+'
'+
    ''+patA.desc+'

'; html+='

Two Opportunities That Fit Your Situation

'; recs.forEach(function(r,i){ html+='

'+
      'Option '+(i+1)+'
'+
      ''+
        ''+r.capital+''+
        ''+r.timeline+''+
      '
'+
      ''+r.name+'
'+
      ''+r.desc+'
'+
      'Your First Move: Do This Today
'+
      ''+r.step+'
'+
    '

'; }); html+='

'; html+='

Already Have Your Own Idea? Test It Here.

'+ '

Check what\'s already true about the opportunity above. This is a lightweight version of the full Validator, just enough to see where the idea stands.

'+ '

In a sentence or two, what\'s the idea? (optional)

'+ ''+ ivBuildHTML()+ ''+ ''+ '

'; window.__auditResult={score:total,pattern:(typeof patA!=='undefined'&&patA?patA.name:null),bottleneck:null,subscores:null,model:(typeof recs!=='undefined'&&recs&&recs[0]?recs[0].name:null)}; html+=buildCTA('no_idea',total); document.getElementById('results-content').innerHTML=html; } /* PATH B */ function buildResultHasIdea(){ var vs=ANS.validation_stage||'none';var sa=ANS.sales_attempt||'none'; var net=ANS.network_for_idea||'none';var pt=ANS.pricing_thinking||'none'; var ca=ANS.competition_awareness||'none';var pm=ANS.progress_made||'none'; var bb=arr('biggest_blocker');var ic=arr('idea_conviction'); var it=ANS.idea_type||'service';var tc=ANS.target_customer||'individuals'; var ap=arr('acquisition_plan');var urg=ANS.urgency||'medium'; var vScore=0; if(vs==='interested')vScore+=20;else if(vs==='asked')vScore+=35;else if(vs==='casual')vScore+=8; if(sa==='offered')vScore+=20;else if(sa==='yes')vScore+=30;else if(sa==='mentioned')vScore+=10; if(net==='yes')vScore+=15;else if(net==='definitely')vScore+=20;else if(net==='few')vScore+=7; if(pt==='researched')vScore+=10;else if(pt==='confident')vScore+=15;else if(pt==='rough')vScore+=5; if(ca==='aware')vScore+=8;else if(ca==='deep')vScore+=12; if(pm==='built')vScore+=5;else if(pm==='tested')vScore+=10;else if(pm==='research')vScore+=3; vScore=Math.min(vScore,100); var readiness=vScore<30?'Early Stage':vScore<60?'Building Momentum':'Ready to Launch'; var readColor=vScore<30?'badge-red':vScore<60?'badge-grey':'badge-green'; var gaps=getValidationGaps(vs,sa,net,pt,ca,pm,bb); var strategy=getFirstClientStrategy(net,ap,tc,it); var tags=['Idea: '+formatType(it),'Target: '+formatCustomer(tc)]; if(urg==='urgent')tags.push('Needs revenue in 90 days'); var html=TIER_STRIP+'

'+ '

Validation Readiness Score

'+ '

'+vScore+'

'+ '

Your starting point

'+ '

'+readiness+'

'+ '

This measures how validated your idea is right now. The higher it gets, the more confident you can be that someone will pay.

'+ '

'; html+='

See how First Principled can help you start →

'; html+='

'+ 'Validation Progress'+ ''+vScore+'%

'+ '

'+readiness+': '+getReadinessMessage(vScore)+'

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'+tags.map(function(t){return ''+t+'';}).join('')+'

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Validation Gaps to Close

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'; gaps.forEach(function(g){ html+='

'+g.title+''+g.fix+'

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'; } html+='

Your First Customer Strategy

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'+
      ''+strategy.title+'
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      ''+strategy.desc+'
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      'Do This Today
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      ''+strategy.step+'
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    '

'; window.__auditResult={score:vScore,pattern:readiness,bottleneck:null,subscores:null}; html+=buildCTA('has_idea',vScore); document.getElementById('results-content').innerHTML=html; } /* PATH C */ function buildResultHasBusiness(){ var rl=ANS.revenue_level||'under1k';var dl=ANS.documentation_level||'none'; var ts=ANS.team_situation||'solo';var pd=ANS.personal_dependency||'full'; var is_streams=ANS.income_streams||'one';var at=ANS.avg_transaction||'under500'; var ta=ANS.time_allocation||'all_delivery';var gt=ANS.growth_time||'under2'; var lt=ANS.long_term_plan||'grow';var nm=ANS.next_milestone||'7k'; var pb=arr('primary_bottleneck');var rr=ANS.retention_rate||'low'; var bt=ANS.business_type||'service';var gc=ANS.growth_capital||'none'; var mScore=scoreMomentum(rl,ANS.customer_count,rr); var sScore=scoreSystems(dl,ts,pd); var cScore=scoreCapital(at,is_streams,gc); var tiScore=scoreTime(ta,gt); var dScore=scoreDirection(bt,lt,nm); var total=Math.round((mScore+sScore+cScore+tiScore+dScore)/5); var scores={Direction:dScore,Momentum:mScore,Systems:sScore,Capital:cScore,Time:tiScore}; var bn=pb.length?pb[0]:getBottleneckFromScores(scores); var pattern=getPatternC(total,bn); var tier=getTierC(total,mScore); var html=TIER_STRIP+'

'+ '

Your Independence Score

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'+total+'

'+ '

Your starting point

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Your Pattern

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'+pattern.name+'

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'+pattern.desc+'

'+ '

Five dimensions make up this score: Direction, Momentum, Systems, Capital, and Time.

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'; html+='

See how First Principled can help you start →

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'; var SS_TIP={Direction:'How clearly defined your business focus is: one market, one mechanism, one goal.',Momentum:'How consistent and growing your current revenue is.',Systems:'How much of the business runs without you doing the work yourself.',Capital:'How much cash you have on hand to invest in growth.',Time:'How much of your week goes to growth work instead of day-to-day delivery.'}; Object.keys(scores).forEach(function(k){ var v=scores[k],cls=v<35?'low':v<65?'mid':'good'; html+='

'+v+'

'+k+'

'; }); html+='

'; var bnData=getBottleneckData(bn,scores); html+='

Primary Bottleneck

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'+
      'Where the structure needs work most
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      ''+bnData.title+'
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      ''+bnData.desc+'
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      'Specific Next Move
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      ''+bnData.step+'
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    '

'; html+='

Tools That Address This Directly

'; bnData.tools.forEach(function(t){ html+='

'+t.name+'

'+t.desc+'

'; }); html+='

'; window.__auditResult={score:total,pattern:pattern.name,bottleneck:bnData.title,subscores:scores}; html+=buildCTA('has_business',total,tier); document.getElementById('results-content').innerHTML=html; } var MODELS_A=[ {key:'service',name:'Service Business',s:[1,1,3,2,1],aff:[],capital:'$0 to start',timeline:'First revenue: 7 to 21 days',desc:'Sell your skill directly as a service: consulting, freelancing, bookkeeping, done-for-you work. One or two clients at a real monthly rate is a realistic 90-day target. No product to build and no audience needed.',step:'Write one sentence: "I help [specific person] with [specific problem] so they can [result]." Send it to five people you know today and ask if they know anyone dealing with that.'}, {key:'agency',name:'Agency or Done-For-You',s:[2,2,3,3,2],aff:['operations','selling'],capital:'Under $500 to start',timeline:'First revenue: 21 to 45 days',desc:'Deliver an outcome for businesses: social media, content, marketing, or operations: and grow by adding a small team. A higher ceiling than solo service work, still near-zero capital to start.',step:'Pick one service you can deliver. Price it at $500 to $1,500 a month. Message five small businesses today with a specific observation and a specific fix.'}, {key:'digital',name:'Digital Products',s:[1,3,2,4,1],aff:['teaching','creative'],capital:'$0 to start',timeline:'First revenue: 2 to 4 months',desc:'Build once, sell repeatedly: a guide, template, course, or toolkit built around what you already know. Slower to first revenue than services, but every sale after the first is near-pure margin.',step:'List the five questions people ask you most in your area. The most common one is your first product. Write a short, complete guide answering it this weekend and price it between $27 and $97.'}, {key:'content',name:'Content & Media',s:[1,4,2,4,1],aff:['creative','teaching'],capital:'$0 to start',timeline:'First revenue: 4 to 12 months',desc:'Build an audience around a topic you know well, then monetize through sponsorship, products, or services. The slowest path to a first dollar and the highest ceiling: leverage compounds once the audience exists.',step:'Publish your first piece this week: one thing most people get wrong in your area. Pick one platform and post on it daily for 90 days without switching.'}, {key:'coaching',name:'Coaching & Education',s:[1,1,3,2,1],aff:['coaching','teaching','health'],capital:'$0 to start',timeline:'First revenue: 7 to 21 days',desc:'Guide people through a decision or transformation, one-on-one or in groups. High margin, fast to start, and the quickest path to income for anyone whose strength is helping people change.',step:'Message three people who have the exact problem you solve. Offer each a free 45-minute call. At the end ask: "Would you pay for an ongoing version of this?"'}, {key:'ecommerce',name:'Ecommerce',s:[3,3,2,3,3],aff:['selling'],capital:'$500 to $2,000 to start',timeline:'First revenue: 2 to 4 months',desc:'Sell physical products online through your own store or a marketplace. Real demand and clear mechanics, but inventory and ads mean you need some capital and a tolerance for thin early margins.',step:'Pick one product and one channel (Shopify, Etsy, or Amazon). List a single SKU this week and run $50 of traffic to it to see whether anyone buys before you scale inventory.'}, {key:'membership',name:'Membership & Community',s:[1,3,2,3,1],aff:['coaching','creative'],capital:'$0 to start',timeline:'First revenue: 2 to 4 months',desc:'Recurring paid access to a group, content, or ongoing support. Predictable monthly revenue once it exists, but it only works after you have built enough trust to gather people in one place.',step:'Define the one outcome your community delivers and a monthly price. Invite ten people you already know to a free first month and ask what would make them stay.'}, {key:'saas',name:'Software / SaaS',s:[2,4,4,4,2],aff:['technical'],capital:'Under $500 to start',timeline:'First revenue: 4 to 12 months',desc:'Build subscription software that solves a recurring problem. The highest scalability and best margins here, but it demands real skill and the longest runway to first revenue.',step:'Write down the exact workflow your software replaces and who pays for it today. Get five potential users to describe the problem in their own words before you write a line of code.'}, {key:'physical',name:'Physical Products',s:[3,3,2,3,3],aff:['creative','operations'],capital:'$500 to $2,000 to start',timeline:'First revenue: 2 to 4 months',desc:'Make or source a physical product and sell it directly. Tangible and defensible, but you carry cost, inventory, and fulfillment from day one.',step:'Make or order ten units of one product. Sell them by hand: in person, to your network, or at one local market: before you invest in a bigger run.'}, {key:'subbox',name:'Subscription Box',s:[3,3,2,2,3],aff:['operations'],capital:'$500 to $2,000 to start',timeline:'First revenue: 2 to 4 months',desc:'Recurring physical product delivery on a schedule. Predictable revenue like a membership, but with the inventory, packing, and shipping of a physical business.',step:'Curate one box and pre-sell ten subscriptions before you buy any stock. If ten people commit, you have a business; if they do not, you have risked nothing.'}, {key:'consulting',name:'Consulting',s:[1,1,3,3,1],aff:['technical'],capital:'$0 to start',timeline:'First revenue: 7 to 21 days',desc:'Sell your judgment, not your hours: advising, auditing, or a retainer built around a specific decision you help people make. Because the value is the guidance itself, the same expertise repackages into frameworks, workshops, or higher-tier retainers as you go, a slightly higher ceiling than straight service delivery.',step:'Name the specific decision or problem you help people navigate, then price a single advisory engagement around it: a one-time strategy session or a monthly retainer. Message five people in your network facing that decision right now.'}, {key:'realestate',name:'Real Estate',s:[4,3,3,3,4],aff:['selling','operations'],capital:'$2,000 to $10,000+ to start',timeline:'First revenue: 3 to 6 months',desc:'Buy, wholesale, or manage property for rental income or resale profit. The most capital-intensive path here, but also one of the most durable: real estate holds value and keeps producing income independent of your day-to-day time once it is in place.',step:'Pick one strategy: wholesaling, a single rental property, or house hacking: and spend this week getting pre-approved or lining up your first deal source (an agent, wholesaler, or off-market list) before you commit capital.'} ]; function getModelsA_scored(A){ A=A||{}; var capital={zero:1,under100:2,'100to500':3,'500plus':4}[A.capital_available]||1; var hours={under5:1,'5to10':2,'10to20':3,'20plus':4}[A.time_hours]||2; var urgTol={urgent:1,medium:2,patient:3,longterm:4}[A.urgency]||2; var expSkill={corporate:3,technical:4,commercial:3,creative:3,service:2,varied:2}[A.work_experience]||2; var ssk=A.specific_skill;var hasSkill=(ssk&&(Array.isArray(ssk)?ssk.length>0:ssk!=='none'))?1:0; var skillList=Array.isArray(ssk)?ssk:[]; var skillCap=Math.min(4,expSkill+hasSkill); var svp=A.service_vs_product;var scalePref=svp==='product'?1:(svp==='unsure'?0.5:0.2); var scored=MODELS_A.map(function(m){ var startup=m.s[0],time=m.s[1],skill=m.s[2],scale=m.s[3],capreq=m.s[4]; var fit=100; fit-=14*Math.max(0,capreq-capital); fit-=10*Math.max(0,startup-capital); var room=Math.min(4,skillCap+(hours>=3?1:0)); fit-=11*Math.max(0,skill-room); fit-=(A.urgency==='urgent'?15:8)*Math.max(0,time-urgTol); fit+=5*scale*(0.4+scalePref); if(A.urgency==='urgent')fit+=4*(4-time); fit+=3*(4-capreq); // Skill-type affinity: rewards matching what the person actually said // they're good at (specific_skill) against each model's natural skill // profile, so near-identical categories (Service/Coaching/Consulting) // differentiate on the user's answer instead of a fixed scale edge // winning outright every time. Models with no listed affinity (Service) // are the generalist option and get a flat baseline instead of a match // bonus, reflecting that they don't need any particular specialty. var aff=m.aff||[]; if(aff.length){ var overlap=aff.filter(function(a){return skillList.indexOf(a)>=0;}).length; fit+=6*overlap; } else { fit+=3; } // Consulting must clear a real bar before its skill-affinity bonus counts: // a named technical/professional skill AND a corporate/professional-services // background (work_experience:'corporate' is literally "business, finance, // law, or consulting" in its own answer text) - the closest existing signal // for "diagnoses a problem and hands over a plan," as opposed to generic // selling ability or hands-on delivery work. Without both, Consulting's // overlap bonus above is clawed back so it can't win purely as the default // catch-all for any smart, non-technical generalist. if(m.key==='consulting'&&!(skillList.indexOf('technical')>=0&&A.work_experience==='corporate')){ fit-=6*aff.filter(function(a){return skillList.indexOf(a)>=0;}).length; } // Coaching becomes the default landing spot for anyone who works directly // with people (service_vs_product:'service') and doesn't clear the // Consulting bar above, replacing Consulting as the catch-all for // high-skill generalists who don't have a named technical/corporate profile. if(m.key==='coaching'&&A.service_vs_product==='service'&&!(skillList.indexOf('technical')>=0&&A.work_experience==='corporate')){ fit+=3; } return {m:m,fit:fit}; }); scored.sort(function(a,b){return b.fit-a.fit;}); return [scored[0].m,scored[1].m]; } // Path A pattern system: names the behavioral pattern keeping someone from // starting, using the same behavioral-input fields (fear, past attempts, // commitment) that already exist in the no-idea path's questions. var PATTERNS_A={ overthinker:{name:'Overthinker',desc:'You\'ve researched every angle. You know the risks, the numbers, and the reasons it might not work. What you don\'t have yet is a decision. More research isn\'t getting you closer. A decision would.'}, opentabs:{name:'Open Tabs',desc:'You\'ve started a few different directions. A domain here, a notebook there, an idea you looked into last spring. None of them got past the first step. You don\'t need more ideas. You need to pick one and stay with it.'}, treadmill:{name:'Treadmill',desc:'You\'re busy, genuinely busy. Most of that motion isn\'t moving your business forward. You\'re working hard on things that don\'t compound. More hours won\'t fix this. Redirecting the ones you have will.'}, procrastinator:{name:'Procrastinator',desc:'You\'ve been meaning to start for a while now. Every few months you think about it again, then life gets busy and it goes back on the shelf. The idea keeps coming back because part of you already knows you want this. The only thing missing is a start date.'} }; function getPatternA(A){ A=A||{}; var fear=(A.biggest_fear&&Array.isArray(A.biggest_fear))?A.biggest_fear:(A.biggest_fear?[A.biggest_fear]:[]); var pa=A.past_attempts||''; var cm=A.commitment||''; var hasFear=function(f){return fear.indexOf(f)>=0;}; if((hasFear('nobuy')||hasFear('cantdeliver'))&&cm==='considering')return PATTERNS_A.overthinker; if(hasFear('nowhat')&&pa==='tried')return PATTERNS_A.opentabs; if(hasFear('notime')&&(pa==='some_success'||pa==='stopped'))return PATTERNS_A.treadmill; if(cm==='exploring'&&(pa==='never'||pa==='stopped'))return PATTERNS_A.procrastinator; if(cm==='considering')return PATTERNS_A.overthinker; if(pa==='tried')return PATTERNS_A.opentabs; if(hasFear('notime'))return PATTERNS_A.treadmill; if(cm==='exploring')return PATTERNS_A.procrastinator; return PATTERNS_A.procrastinator; } // Idea-validation bonus section (lightweight): the same weighted checklist // engine as the standalone Validator, condensed to an // overall score + the 2-3 lowest-scoring categories (not the full 16-item // breakdown: that lives behind the real tool once someone subscribes). var IV_ITEMS=[ {id:'p1',cat:'Problem',w:6,t:'The problem is specific, not vague.'}, {id:'p2',cat:'Problem',w:6,t:'You can describe who has this problem in one sentence.'}, {id:'p3',cat:'Problem',w:8,t:'People are already paying someone else to solve this problem.'}, {id:'p4',cat:'Problem',w:5,t:'You have personally experienced or observed this problem.'}, {id:'m1',cat:'Market',w:8,t:'You can name five specific people to contact this week.'}, {id:'m2',cat:'Market',w:7,t:'Your target customer has money to spend on this.'}, {id:'m3',cat:'Market',w:6,t:'The market is large enough to reach your income target.'}, {id:'m4',cat:'Market',w:6,t:'You have a channel to reach this market without paid ads.'}, {id:'o1',cat:'Offer',w:6,t:'Your offer delivers one specific outcome, not a list of features.'}, {id:'o2',cat:'Offer',w:5,t:'You can state the outcome in one sentence a 12-year-old would understand.'}, {id:'o3',cat:'Offer',w:6,t:'Your price is realistic compared to the value of the outcome.'}, {id:'o4',cat:'Offer',w:5,t:'You can deliver the outcome in 30 to 90 days.'}, {id:'o5',cat:'Offer',w:5,t:'You can deliver this to your first customer without hiring anyone.'}, {id:'v1',cat:'Validation',w:10,t:'At least one person in the target market has said they would pay for this.'}, {id:'v2',cat:'Validation',w:6,t:'You have asked three potential customers what their biggest concern about buying would be.'}, {id:'v3',cat:'Validation',w:5,t:'You are comfortable making this offer to a stranger this week.'} ]; var IV_FIXES={p1:'Narrow the problem to a single concrete situation you could describe to one person.',p2:'Write one sentence naming exactly who has this problem: a specific role or situation, not "everyone".',p3:'Find who people currently pay (a competitor, freelancer, or workaround) to confirm the problem is worth money.',p4:'Talk to three people who live this problem so your understanding comes from reality, not assumption.',m1:'List five real people by name you could contact this week; if you cannot, your customer is still too broad.',m2:'Confirm your customer already spends money in this category, not just that they would like a solution.',m3:'Estimate how many reachable customers you need to hit your income target: and whether that many exist.',m4:'Identify one channel (a network, community, or platform) where these customers already gather, so you do not need ads.',o1:'Cut your offer down to one specific outcome and delete the feature list.',o2:'Rewrite the outcome so a 12-year-old would understand it: if it needs jargon, it is not clear yet.',o3:'Set a price that reflects the value of the outcome, then sanity-check it against what people pay today.',o4:'Scope the offer so you can deliver a result within 30 to 90 days; a longer wait kills early momentum.',o5:'Redesign the first delivery so you can fulfill it alone, without hiring or tools you do not have.',v1:'Make a direct offer to one real person and get a yes or no: interest is not validation, payment intent is.',v2:'Ask three potential buyers what would stop them from buying, and write down the exact objections.',v3:'Practice your one-sentence offer until you would say it to a stranger without flinching.'}; function ivToggle(el){el.classList.toggle('iv-checked');} function ivBuildHTML(){ var byCat={}; IV_ITEMS.forEach(function(it){(byCat[it.cat]=byCat[it.cat]||[]).push(it);}); var h=''; Object.keys(byCat).forEach(function(cat){ h+='

'+cat+'

'; byCat[cat].forEach(function(it){ h+='

'+it.t+'

'; }); h+='

'; }); return h; } // The expandable "See all N tools" panels on the tier cards were shipped with // onclick="toggleTools(...)" but no such function existed anywhere in this // file (only toggleMulti, a different helper): so clicking did nothing while // the panel's own CSS class (.tool-list) also never had a display:none rule, // leaving it permanently visible. Real toggle, matching the working version // already shipped on the pricing page (toggleToolList). function toggleTools(id,btn){ var el=document.getElementById(id);var b=document.getElementById(btn); if(!el||!b)return; var open=el.style.display==='block'; el.style.display=open?'none':'block'; b.innerHTML=(open?'▼ '+b.dataset.label:'▲ Hide full list'); } function ivShowResult(){ var checked={}; document.querySelectorAll('.iv-item.iv-checked').forEach(function(el){checked[el.dataset.id]=true;}); var total=0,catScore={}; IV_ITEMS.forEach(function(it){ catScore[it.cat]=catScore[it.cat]||{got:0,max:0}; catScore[it.cat].max+=it.w; if(checked[it.id]){total+=it.w;catScore[it.cat].got+=it.w;} }); var gaps=Object.keys(catScore).map(function(cat){return {cat:cat,pct:Math.round(100*catScore[cat].got/catScore[cat].max)};}); gaps.sort(function(a,b){return a.pct-b.pct;}); var topGaps=gaps.filter(function(g){return g.pct<100;}).slice(0,3); var body='

'+total+'

'; if(topGaps.length){ body+='

Where the gaps are

'; topGaps.forEach(function(g){ var worst=null; IV_ITEMS.filter(function(it){return it.cat===g.cat&&!checked[it.id];}).sort(function(a,b){return b.w-a.w;}).forEach(function(it){if(!worst)worst=it;}); body+='

'+g.cat+': '+(worst?IV_FIXES[worst.id]:'')+'

'; }); } else { body+='

No major gaps: this idea is close to ready.

'; } body+='Get Your Full 16-Point Breakdown: Start Essential'; var out=document.getElementById('iv-result'); out.innerHTML=body;out.style.display='block'; try{var _ge=document.getElementById('gate-email');var _it=document.getElementById('iv-idea-text');fetch('/api/audit/idea-validation',{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify({email:_ge?_ge.value.trim():'',checked_items:Object.keys(checked),score:total,gaps:topGaps,idea_text:_it?_it.value.trim():''})}).catch(function(){});}catch(e){} } function buildTagsA(exp,skill,urg,ig,sp){ var tags=[]; var eMap={corporate:'Corporate background',technical:'Technical background',creative:'Creative background',service:'Service background',commercial:'Commercial background',varied:'Varied background'}; if(eMap[exp])tags.push(eMap[exp]); if(skill.length)tags.push('Skill: '+formatSkill(skill[0])); var uMap={urgent:'Needs income in 90 days',medium:'6-month runway',patient:'Building for the future',longterm:'Long-term investment'}; if(uMap[urg])tags.push(uMap[urg]); var iMap={side:'Target: $500-2K/mo',meaningful:'Target: $2K-5K/mo',replace:'Target: Replace income',high:'Target: $10K+/mo'}; if(iMap[ig])tags.push(iMap[ig]); if(sp!=='none')tags.push('Has online presence'); return tags; } function getFearResponse(fear){ var map={ nobuy:'Most people who think nobody will pay haven\'t made a direct ask yet. The only way to know is to make a specific offer to a specific person. Everything else is assumption.', nowhat:'Not knowing what to sell is the most common starting point. It\'s not a problem: it\'s the first question. The business model cards above are built around what you actually have to offer.', notime:'10 hours a week is enough to build something real. The constraint is focus, not time. The first move takes less than an hour.', cantdeliver:'The best first offer is something you\'ve done many times already. You don\'t deliver something new: you deliver something familiar for the first time as a professional.', judgment:'Every person who built something went through this. The fear of judgment fades exactly when you get your first customer. Until then, the only cure is a small, specific first step.', triedfailed:'Starting before doesn\'t predict stopping again. The structure changes. Most people who tried before didn\'t have a specific offer for a specific person with a specific first move.' }; return map[fear]||'The most common fear at this stage is the most fixable one. The first step is always smaller than it looks.'; } function getValidationGaps(vs,sa,net,pt,ca,pm,bb){ var gaps=[]; if(vs==='none')gaps.push({title:'You haven\'t talked to any potential customers yet',fix:'This is the most important step. Talk to five people this week who have the problem you\'re solving. Ask what they\'ve already tried and what they\'d pay for.'}); if(sa==='none')gaps.push({title:'You haven\'t made any offer yet',fix:'Making an offer: even a rough one: tells you more than any research. Message one person today with a specific offer and see what happens.'}); if(net==='none')gaps.push({title:'You don\'t have obvious people to reach out to',fix:'Start with anyone adjacent. Former colleagues, people in relevant online groups, or connections who work in your target industry. One warm introduction is worth 100 cold messages.'}); if(pt==='none')gaps.push({title:'You haven\'t figured out what to charge yet',fix:'Research what similar services or products charge. Then pick a number and make an offer. You can adjust pricing: but you can\'t adjust not making an offer.'}); if(ca==='none')gaps.push({title:'You haven\'t looked at who else offers this',fix:'Spend 30 minutes searching for alternatives. Competition proves demand. Understanding it helps you position differently.'}); if(pm==='none')gaps.push({title:'Nothing has been built or tested yet',fix:'Build the smallest possible version this week. A one-page description, a rough outline, a single deliverable. Something a potential customer could actually react to.'}); return gaps.slice(0,4); } function getFirstClientStrategy(net,ap,tc,it){ if(net==='definitely'||net==='yes'){ return{ title:'Warm Network: Reach Out Directly This Week', desc:'You have people who need this. That\'s the most valuable starting asset in the business. The first client almost never comes from a stranger: they come from someone who already knows and trusts you.', step:'Make a list of every person in your network dealing with this problem. Message the top five today. Be direct: "I\'m starting a [type] business and I thought of you. Would you have 20 minutes to give me feedback?" Feedback conversations turn into clients.' }; } else if(arr('acquisition_plan').indexOf('social')>=0||arr('acquisition_plan').indexOf('content')>=0){ return{ title:'Content-First: Post Before You Build', desc:'Your plan to use social media is the right call. The fastest way to attract your first customer through content is to start posting before anything is built or ready.', step:'Post one piece of content today about the problem you solve. Not a sales post: an insight post. The person who comments or messages asking for more is your first prospect.' }; } else { return{ title:'Direct Outreach: Start Cold If You Have To', desc:'Without a warm network or existing audience, direct outreach is the fastest path. Cold outreach has a low response rate: but one yes is all you need.', step:'Identify 20 specific people or businesses who have your target problem. Find their contact info. Send each a short, specific message this week. Reference something real about their situation and offer to solve one specific thing. Follow up once after five days.' }; } } function getReadinessMessage(score){ if(score<30)return'Focus on talking to potential customers before building anything.'; if(score<60)return'You\'re making progress. Close the remaining gaps before launch.'; return'You\'re close. Review the gaps and make your first real offer this week.'; } function formatType(v){var m={service:'Service business',digital:'Digital product',physical:'Physical product',content:'Content brand',software:'Software',agency:'Agency'};return m[v]||v;} function formatCustomer(v){var m={smb:'Small businesses',professionals:'Professionals',individuals:'Individuals',consumers:'Consumers',corporate:'Corporate teams',specific:'Known customer type'};return m[v]||v;} function formatSkill(v){var m={teaching:'Teaching',technical:'Technical',selling:'Sales',creative:'Creative',coaching:'Coaching',operations:'Operations',health:'Health'};return m[v]||v;} /* PATH C SCORING */ function scoreMomentum(rl,cc,rr){ var r={'under1k':10,'1k_3k':25,'3k_7k':45,'7k_15k':65,'15kplus':80}[rl]||10; var c={'1to3':10,'4to10':25,'11to30':40,'30plus':55}[cc]||10; var rt={'low':5,'some':15,'half':25,'most':35,'high':45}[rr]||5; return Math.min(Math.round((r+c+rt)/3),100); } function scoreSystems(dl,ts,pd){ var d={'none':0,'minimal':10,'basic':25,'good':45,'full':65}[dl]||0; var t={'solo':0,'occasional':10,'contractors':20,'small_team':35,'team':50}[ts]||0; var p={'full':0,'mostly':15,'partial':30,'mostly_delegated':50,'independent':70}[pd]||0; return Math.min(Math.round((d+t+p)/3),100); } function scoreCapital(at,is_str,gc){ var a={'under500':10,'500to2k':25,'2k_5k':45,'5k_10k':60,'10kplus':75}[at]||10; var i={'one':10,'two':25,'three_plus':45}[is_str]||10; var g={'none':5,'200to500':15,'500to2k':30,'2kplus':50}[gc]||5; return Math.min(Math.round((a+i+g)/3),100); } function scoreTime(ta,gt){ var t={'all_delivery':5,'mostly_delivery':15,'split':35,'mostly_growth':55,'all_growth':75}[ta]||5; var g={'under2':5,'2to5':20,'5to10':40,'10plus':60}[gt]||5; return Math.min(Math.round((t+g)/2),100); } function scoreDirection(bt,lt,nm){ var b=bt&&bt!=='unsure'?30:10; var l={'lifestyle':40,'grow':50,'scale':60,'exit':65,'unsure':15}[lt]||15; var n={'3k':25,'7k':40,'15k':55,'30k':65,'50kplus':75}[nm]||25; return Math.min(Math.round((b+l+n)/3),100); } function getBottleneckFromScores(scores){ return Object.keys(scores).reduce(function(a,b){return scores[a]=70)return{name:'The Architect',desc:'The business has structure that functions without your daily input. What you built is closer to an asset now than a job.'}; if(total>=50)return{name:'The Operator',desc:'Real systems are running. You\'re working on the business more than in it. You\'re not doing everything anymore, but you\'re still the one steering it day to day.'}; if(total>=35)return{name:'The Manager',desc:'You\'ve started handing pieces off, but you\'re still holding the whole thing together. Systems exist in your head more than on paper. You\'re managing people and processes actively instead of stepping back from them.'}; return{name:'The Bottleneck',desc:'Nothing happens in this business without you. Every decision, every task, every client conversation runs through you personally. Every business starts there. It\'s the one thing that has to change next.'}; } function getTierC(total,mScore){ if(total>=65||mScore>=60)return'architect'; if(total>=40||mScore>=35)return'operator'; return'builder'; } function buildCTA(path,score,tier){ var html=''; // Email captured on gate screen before results // Pick your path html+='

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Pick Your Path

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Every tier is open to anyone at any stage. Read each one and choose the outcome that fits where you want to go.

'; // BUILDER html+='

'; html+='

Foundation

'; html+='

Essential

'; html+='

$49/month

'; html+='

or $499/year: save $89

'; html+='

The practice starts here. Install direction, reach first revenue, and establish the structural baseline. Everything else builds from this arc.

'; html+='

What\'s included

'; html+='

✓All 10 tools, all 8 stages

'; html+='

✓The First Principled Audit

'; html+='

✓Radix: basic usage

'; html+='

✓Upload documents to Radix

'; html+='

'; html+='Start Essential →'; html+='

Business Finder

Find a specific business idea that fits your skills, your time, and your goals, or rank business models side by side against what matters most to you. Get a named idea with a target customer and a first move, or see which model wins once you weigh in your own priorities. Powered by Radix AI.

Validator

Test whether your business idea holds up before you build it: assumptions, customer interviews, competitor evidence, and demand signal, ending in a clear proceed, revise, or reject. Once Offer Builder gives you a real offer, run it back through the same evidence engine for a short second pass.

Offer Builder

Talk through who your customer is, what to charge, and the income target you\'re building toward with Radix. It reasons through your customer profile, your pricing, and the math behind your goal in one conversation. Nothing gets saved: talk it through again as your offer changes.

Customer Finder

Talk through how to find and land customers with Radix: which marketing channels fit your business, how to close your first client with no audience or portfolio, and how to build a referral system once you have a few. It\'s shaped around your situation.

Launchpad

Talk through everything before your business goes live in one flow instead of five separate conversations: entity setup, your business name, a realistic cost estimate, and the launch sequence itself, domain, payment processing, first outreach. You can come back to it, but it won\'t remember what you\'ve already done.

Business Scorecard

Walk Radix through your numbers: cash flow, revenue across every income stream, and what scaling would take. It reasons through what the numbers mean with no accounting background needed. It doesn\'t store your figures between conversations.

Business Review

A structured session with Radix to find the real constraint holding your business back. When the answer points to documentation, delegation, automation, retention, or your team, Radix works through that with you in the same conversation instead of sending you somewhere else. It\'s a live diagnosis you can run again as the numbers change.

Test Loop

Test whether a change you made to your already-running business worked: name the hypothesis, the change, the metric, and the threshold, then talk through the real result with Radix and decide whether to keep it or revert it. Distinct from Validator, which tests whether the business or offer itself is real.

Scenario Planner

Talk through where your business leverage comes from: how your income streams support each other, and once a year, where your time goes against where your revenue comes from. It\'s a strategy conversation.

Decision Guide

Think through the biggest structural decisions ahead of time with Radix: buying a business instead of building one, or your own eventual exit, valuation basics, buyer types, timeline. It\'s a conversation.

'; html+='

'; // OPERATOR html+='

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Optimize

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Pro

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$99/month

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or $999/year: save $189

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The foundation is proven. The practice deepens. Install leverage, systematize delivery, and build the first passive income layer.

'; html+='

Everything in Essential, plus

'; html+='

✓Radix: additional usage

'; html+='

✓More room for documents

'; html+='

✓1 free Path Pack credit

'; html+='

'; html+='Start Pro →'; html+='

Business Finder

Validator

Offer Builder

Customer Finder

Launchpad

Business Scorecard

Business Review

Test Loop

Scenario Planner

Decision Guide

'; html+='

'; // ARCHITECT html+='

'; html+='

Scale

'; html+='

Max

'; html+='

$199/month

'; html+='

or $1,999/year: save $389

'; html+='

The practice compounds. Annual arc management, capital allocation, and a structure designed to run without you. Maximum Radix usage, plus deep reasoning.

'; html+='

Everything in Pro, plus

'; html+='

✓Radix: maximum usage

'; html+='

✓Deep reasoning, per message

'; html+='

✓The most room for documents

'; html+='

✓1 free Path Pack credit

'; html+='

'; html+='Start Max →'; html+='

Business Finder

Validator

Offer Builder

Customer Finder

Launchpad

Business Scorecard

Business Review

Test Loop

Scenario Planner

Decision Guide

'; html+='';html+='

The Local Service Business Pack

For contractors, cleaners, salons, and other local service businesses. The structural realities of service-area limits, crew scheduling, and building demand in one place.

The Consulting & Agency Pack

For consultants and agencies selling expertise instead of a product. The structural moves that turn billable hours into a business that can grow past you.

The Software as a Service Pack

For builders selling software by subscription. The structural mechanics of SaaS: churn, pricing tiers, and the difference between usage and real product-market fit.

The Education, Content & Community Pack

For builders teaching, publishing, or running a paid community. The structural difference between having an audience and having a business, and what actually converts one into the other.

The E-Commerce & Digital Products Pack

For builders selling physical or digital products online. The structural realities of margins, platforms, and fulfillment that decide whether the business scales or just stays busy.

The Real Estate Pack

For builders generating income through property. The structural difference between owning real estate and running it as an actual business.

The Buy a Business or Franchise Pack

For builders buying an existing business or franchise instead of starting from zero. The structural questions that actually matter before you sign: valuation, transferability, and what you\'re really inheriting.

'; html+='

'; // TRIAL html+='

'; html+='Start your free 7 days'; html+='

No card required

'; html+='

'; // BLUEPRINT REMOVED 2026-09-09. Four purchase paths at 49, 99, 199 and 39 // meant the cheapest competed with the entry tier at lower commitment, at the // highest-intent moment on the site. It moved to the trial_cliff_day9 email as // a downsell (lib/emailTemplates.ts), which is the only place it works // cleanly: /api/stripe/checkout gates product=blueprint on a signed-in user // AND a completed audit, so anyone who bounced off this page could never have // bought it here anyway. Do not re-add it. Facts sheet, PR C. html+='

'; html+=''; html+='

'; return html; } function retakeAudit(){ // This reset was in-memory only, which was safe ONLY because lockResults() // had already cleared storage. With the clear moved to unlockResults(), a // retake by someone who never unlocked would otherwise restore the previous // answers on the next page load, and -- worse -- reuse the previous // audit_result_id, filing new answers against the old row. Both keys go. clearProgress(); try{sessionStorage.removeItem('fpl_audit_result_id');}catch(e){} window.__auditResultId=null; ANS={};PATH=null;QI=-1;QS=[]; hide('results'); show('intro'); hide('email-screen'); document.getElementById('nav-label').textContent='The Audit'; document.getElementById('progress-fill').style.width='5%'; document.getElementById('progress-count').textContent='Question 1 of 20'; window.scrollTo({top:0,behavior:'smooth'}); } if(document.readyState==='loading'){window.addEventListener('DOMContentLoaded',init);}else{init();}

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